Key Takeaways Think about the last time your alumni email open rates took a noticeable dip. It probably wasn’t because thousands of graduates suddenly stopped caring about their alma mater. More likely, they had learned what to expect from your communications, whether it was another general update, another fundraising appeal,...
When it comes to marketing your business, there are a lot of different tactics you can use. One increasingly popular option is blog content marketing, meaning creating a regular blog for your business. But what are the benefits of blogging for your business? And how can you make sure that...
In the business world, marketing is crucial for success. However, many business owners often don’t have time to focus on their own marketing. That’s where a creative agency comes in. Scratch that – that’s where Frankel comes in. As a creative agency, we can help with everything from brand strategy...
Public relations services can be a great way to help promote your business and connect with your customers. By creating a positive image of your company, PR and your PR agency can help you build brand awareness and achieve your marketing goals. There are many different ways to get involved...
Social media is one of the most versatile and powerful ways to get your brand or business in front of your audience. Not only that, but it lets you speak directly to them, which is what today’s consumer expects. Through a combination of organic and paid social media on platforms...
Put on your team’s colors and get your game face ready. We’re chatting with GameDay Vodka’s VP of Marketing, Charles Nieves, to learn more about the history of the company, what they’re up to now and their winning play for the future. If you aren’t already familiar with this fan...
If you’re a business owner, then you know that having a well-designed website and marketing materials is essential to your success. You may also know that it can be difficult to create high-quality graphics yourself. This is where graphic design services come into play. A graphic design company can provide...
Account managers are an essential part of any successful marketing team. An agency account manager, and the account management services they provide, act as a liaison between the client as well as the marketing and sales teams. They help to ensure that campaigns run smoothly and that goals are met....
Brand awareness is one of the most important aspects for your brand. But what is brand identity and why does it matter? The key component of brand identity is getting your brand in front of as many people as possible, and generating interest in what you have to offer, but...
If you’re like most business owners, you know that content marketing is important. But what are the benefits of content marketing, and what types of content should you create? In this post, we’ll answer all of those questions and take a look at how content marketing can help your business...
We’ve rebranded, renamed, relocated, reidentified. But why? Because we realized that over the history of our company we have redefined what an “agency” can be.
