Digital Marketing

Donor Fatigue and Why One-time Asks Are Shrinking Your Alumni Pipeline

Donor Fatigue and Why One-time Asks Are Shrinking Your Alumni Pipeline

July 8, 2026

Key Takeaways Alumni fundraising didn’t always start as a transaction but as a response to a need. It can be traced back to Yale in the late 1800s, when one of the country’s leading institutions found itself under incredible financial strain, to the point that the university president donated his...

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Why Lead Quality Matters More Than Lead Volume (And What to Do About It)

Why Lead Quality Matters More Than Lead Volume (And What to Do About It)

July 1, 2026

Most organizations, firms, and institutions have experienced some version of the same problem. Marketing reports look strong. Lead volume is up. Cost per lead is down. Website conversions are climbing. Acronym & Definition Guide Lead: A person who has shared contact information (like filling out a form) so your team...

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How Brands Can Use AI While Staying Authentic

How Brands Can Use AI While Staying Authentic

June 29, 2026

Key Takeaways Audiences are better at detecting inauthenticity than many brands assume, and they are quick to respond when content feels generic, overly polished, or disconnected from a real point of view. Hookline’s 2025 AI in Content Marketing Report finds that 82.1% of Americans can spot AI-generated content some of...

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How Financial Advisors Can Achieve a Top Google Ranking

How Financial Advisors Can Achieve a Top Google Ranking

August 22, 2024

In today's digital age, a strong online presence is important for financial advisors looking to attract new clients and grow their business. One of the most effective ways to increase visibility online is to achieve a top ranking on Google search results.

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