The Power of Brand Voice: Developing a Unique Verbal Identity As copywriters, we have the privilege of crafting compelling content for various purposes – from website copy to captivating advertisements. But to truly make an impact and create an unforgettable brand that speaks authentically, we must dive deep into the...
The Power of Brand Voice: Developing a Unique Verbal Identity As copywriters, we have the privilege of crafting compelling content for various purposes – from website copy to captivating advertisements. But to truly make an impact and create an unforgettable brand that speaks authentically, we must dive deep into the...
To succeed in the digital age, businesses must constantly adapt to evolving marketing strategies to effectively reach and engage their target audience. We believe Artificial Intelligence (AI) revolutionizes the marketing landscape by helping clients ideate and create content much faster and stay on top of developing trends. By leveraging AI,...
As we continue to navigate the digital landscape for our clients, Frankel is always looking for effective strategies to connect them with their audience and drive growth. Social media has emerged as a game-changer, providing clients with a powerful tool to precisely target their audience and achieve their marketing goals....
It’s a common question amongst our clients as well as ourselves when we’re hiring out of this demographic. Our director of talent Alana Christou was asked to put thoughts together for an article published here, where she and other professionals shared their advice for engaging with GenZ. In addition to...
No other form of marketing can compete with an event. Not an Instagram quiz. Not a TikTok video. Not even a Super Bowl commercial. At an in-person event, you can surround your audience with sights, sounds, and experiences that promote your brand and leave a long-lasting impression that’ll boost your...
Your website is often the first impression your business makes on potential customers. Ensuring it’s well designed, easy to navigate, and accurately represents your business and its products or services is crucial. Not only does your website help you attract more customers and get more leads, but visitors to your...
When it comes to marketing your business, there are a lot of different tactics you can use. One increasingly popular option is blog content marketing, meaning creating a regular blog for your business. But what are the benefits of blogging for your business? And how can you make sure that...
In the business world, marketing is crucial for success. However, many business owners often don’t have time to focus on their own marketing. That’s where a creative agency comes in. Scratch that – that’s where Frankel comes in. As a creative agency, we can help with everything from brand strategy...
Public relations services can be a great way to help promote your business and connect with your customers. By creating a positive image of your company, PR and your PR agency can help you build brand awareness and achieve your marketing goals. There are many different ways to get involved...
Social media is one of the most versatile and powerful ways to get your brand or business in front of your audience. Not only that, but it lets you speak directly to them, which is what today’s consumer expects. Through a combination of organic and paid social media on platforms...
