Latest Insights

Essential Must-Haves for Financial Advisor Websites

April 9, 2024

There is no denying that in today’s digitally-driven world, having a strong online presence is crucial for businesses across all industries, including financial advisory services. The team at Frankel knows this better than anyone as we have created marketing efforts for several advisory firms, including website development.  We understand that...

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Essential Must-Haves for Financial Advisor Websites

Essential Must-Haves for Financial Advisor Websites

April 9, 2024

There is no denying that in today’s digitally-driven world, having a strong online presence is crucial for businesses across all industries, including financial advisory services. The team at Frankel knows this better than anyone as we have created marketing efforts for several advisory firms, including website development.  We understand that...

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Insights Fuel Effective Marketing

Insights Fuel Effective Marketing

November 7, 2023

We understand how competitive it is out there. And being first to market can be a big advantage for companies. But rushing to get your marketing efforts out isn’t the best way to connect with customers and grow your business. Gaining insights before launching a campaign is immensely valuable and...

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Need to Rethink Student Recruitment?

Need to Rethink Student Recruitment?

October 17, 2023

In the ever-evolving landscape of higher education, change is inevitable. Institutions constantly adapt to advancements in technology, discovery, and student expectations. However, a new and unprecedented challenge looms on the horizon – the enrollment cliff. As demographics shift and student preferences change, it’s imperative for universities and colleges to rethink...

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Crush Your Marketing Goals The SMART Way

Crush Your Marketing Goals The SMART Way

September 26, 2023

Over our 18 years of helping clients grow their businesses, we at Frankel have seen the marketing landscape shift dramatically. Which means it couldn’t be more important to set clear and actionable goals to make your effort a success. Without a well-defined roadmap, you can easily veer off course, leading...

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What Does Your Brand Have To Say?

What Does Your Brand Have To Say?

August 22, 2023

The Power of Brand Voice: Developing a Unique Verbal Identity As copywriters, we have the privilege of crafting compelling content for various purposes – from website copy to captivating advertisements. But to truly make an impact and create an unforgettable brand that speaks authentically, we must dive deep into the...

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Harnessing the Power of AI for Marketing Success: A Comprehensive Guide

Harnessing the Power of AI for Marketing Success: A Comprehensive Guide

July 11, 2023

To succeed in the digital age, businesses must constantly adapt to evolving marketing strategies to effectively reach and engage their target audience. We believe Artificial Intelligence (AI) revolutionizes the marketing landscape by helping clients ideate and create content much faster and stay on top of developing trends.  By leveraging AI,...

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Unlocking Business Success: The Power of Social Media Marketing Services

Unlocking Business Success: The Power of Social Media Marketing Services

June 15, 2023

As we continue to navigate the digital landscape for our clients, Frankel is always looking for effective strategies to connect them with their audience and drive growth. Social media has emerged as a game-changer, providing clients with a powerful tool to precisely target their audience and achieve their marketing goals....

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How the F: Do You Engage With Gen Z?

How the F: Do You Engage With Gen Z?

August 4, 2022

It’s a common question amongst our clients as well as ourselves when we’re hiring out of this demographic. Our director of talent Alana Christou was asked to put thoughts together for an article published here, where she and other professionals shared their advice for engaging with GenZ. In addition to...

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Kick-A$$ Events Helps You Shine!

Kick-A$$ Events Helps You Shine!

June 24, 2022

No other form of marketing can compete with an event. Not an Instagram quiz. Not a TikTok video. Not even a Super Bowl commercial. At an in-person event, you can surround your audience with sights, sounds, and experiences that promote your brand and leave a long-lasting impression that’ll boost your...

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