Latest Insights

Essential Must-Haves for Financial Advisor Websites

April 9, 2024

There is no denying that in today’s digitally-driven world, having a strong online presence is crucial for businesses across all industries, including financial advisory services. The team at Frankel knows this better than anyone as we have created marketing efforts for several advisory firms, including website development.  We understand that...

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Wow Frankel, you look different…

Wow Frankel, you look different…

January 20, 2022

We’ve rebranded, renamed, relocated, reidentified. But why? Because we realized that over the history of our company we have redefined what an “agency” can be.

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New Digital Marketing Trends and Changes to Look For

New Digital Marketing Trends and Changes to Look For

September 27, 2021

The digital marketing industry is always changing, adapting to consumer trends like how people shop and search online. Since the pandemic began in early 2020, consumers have accelerated their online behavior, with some studies finding eCommerce jumping ahead by 10 years in a matter of months.  With all of these...

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Knowing the Difference Between Marketing and Branding

Knowing the Difference Between Marketing and Branding

August 19, 2021

Marketing and branding are two words business owners hear a lot, whether it’s a small, local business or a large, multi-national corporation. If you’re a business owner, knowing the difference between these two will help you set goals as well as strategize and develop the tactics to push your company...

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Benefits of Working with a Digital Agency

Benefits of Working with a Digital Agency

August 4, 2021

When it comes to growing your business, having the right tools to work with makes all the difference. Whether it’s adding physical tools to help build your product or hiring more people to help deliver your service, growth requires taking that next step. But how do you grow your business...

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Why a Digital Footprint Matters for Small Businesses

Why a Digital Footprint Matters for Small Businesses

July 29, 2021

Think about the time you’ve spent online today. What did you look for? Did you find it right away? Services and products around the country are searchable on our devices at a moment’s notice, and giving customers digital access to small businesses should be the same. After all, consumers expect...

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Media Planning and Strategy for Beginners

Media Planning and Strategy for Beginners

June 7, 2021

We don’t have to tell you how important it is to get your products and services in front of your audience. To effectively target them, you have to choose the right media options. Of course, that’s easier said than done as there are countless media options available, such as pictures,...

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