Key Takeaways Think about the last time your alumni email open rates took a noticeable dip. It probably wasn’t because thousands of graduates suddenly stopped caring about their alma mater. More likely, they had learned what to expect from your communications, whether it was another general update, another fundraising appeal,...
Why the Rules Have Changed—Again If you’re feeling like the playbook for enrollment has been rewritten every year since 2020, you’re not alone. Between shifting demographics, FAFSA chaos, and a public increasingly skeptical about the ROI of higher ed, 2025 is shaping up to be yet another unpredictable year for...
Most colleges and universities track brand awareness. Fewer track brand health.And the difference between the two can make or break your next enrollment cycle, capital campaign, or strategic plan. Because while awareness tells you if people know your institution, brand health tells you what they think of you, why they...
Why “Close to Home” Isn’t Enough Anymore For decades, many regional universities relied on geography as their brand story. Local roots, commuter-friendly campuses, and affordability became the core of how these institutions presented themselves, especially to first-generation students and those within a drivable radius. But the landscape has changed. Students...
At Frankel, we lead, not just deliver, through transparent processes, proactive management, and real accountability every step of the way.
Don’t let great ideas fall flat. Learn how to spot 6 red flags and evaluate agency partners based on execution, not just a flashy pitch.
Demystifying the value of operations and project management for your business. When we talk to clients about their expectations working with a marketing agency, they often think about the end product first: launching the big campaign, redesigning the website, or breaking through the noise with more aligned content. But what...
Move beyond newsletters. Learn how higher ed institutions can build alumni relationships that fuel giving, advocacy, and enrollment impact with smart strategies.
Ditch scattershot tactics. Learn how higher ed institutions can craft precise, conversion-driven recruitment campaigns using a simple hamburger framework.
Explore effective higher education marketing strategies beyond traditional advertising. Learn what truly moves the needle for student engagement and enrollment.
Discover actionable strategies to improve market position as a university in an increasingly competitive landscape by enhancing differentiation and brand perception.
