Latest Insights

Alumni Engagement Isn’t Linear, and Your Strategy Shouldn’t Be Either

May 12, 2026

Advancement teams are in constant motion, working to build and sustain meaningful alumni engagement. Institutions invest heavily in newsletters, events, campaigns, and platforms, yet often find that participation levels off over time. It’s not for lack of effort, or even access. More often, it’s a question of alignment: how closely...

Read More

How Financial Advisors Can Achieve a Top Google Ranking

How Financial Advisors Can Achieve a Top Google Ranking

August 22, 2024

In today's digital age, a strong online presence is important for financial advisors looking to attract new clients and grow their business. One of the most effective ways to increase visibility online is to achieve a top ranking on Google search results.

Read More

Why Social Media is Key for Financial Advisors

Why Social Media is Key for Financial Advisors

June 13, 2024

Social Media Reaches New Clients and Builds Solid Relationships We’ve noticed that, in today’s rapidly evolving financial landscape, social media has become an indispensable tool for financial advisors seeking to elevate their practices and strengthen client relationships. We’re Frankel, a strategic communications firm with years of experience helping financial advisors...

Read More

A Solid Brand is a Win for Financial Advisors

A Solid Brand is a Win for Financial Advisors

June 13, 2024

Whether you’re a financial advisor, a bakery owner or the head of a Fortune 500 company, developing and maintaining a strong professional brand is vital for achieving success and earning the trust of clients in your industry. Your brand serves as a crucial tool for communicating your expertise, values, and commitment to excellence. 

Read More

Charting Success: The Crucial Role of Effective Marketing Strategies for Financial Advisors

Charting Success: The Crucial Role of Effective Marketing Strategies for Financial Advisors

June 13, 2024

There is no shortage of financial advising firms out there, which means the competition to get new clients and grow businesses is fierce. (We know, we’ve seen it first-hand.) That’s why having a well-crafted approach to marketing is not just a luxury; it's vital to success. At Frankel, our agency has had extensive experience working with financial advisors across the country to implement marketing strategies designed to differentiate their business and grow their brand. 

Read More


ph: 352.331.5558
5001 Celebration Pointe Ave
Ste 520
Gainesville, FL 32608