Why is Content Marketing Important for Your Business?February 18, 2022
If you’re like most business owners, you know that content marketing is important. But what are the benefits of content marketing, and what types of content should you create? In this post, we’ll answer all of those questions and take a look at how content marketing can help your business grow. We’ll also dive into types of content marketing and provide details on the benefits of each.
Benefits of Content Marketing
Content marketing can help your business in many ways. By providing on-site content about your industry, your business and how you help customers or clients, content on your website allows your users to find you instead of another brand. Having this content also helps you rank higher in Google so you show up in search results above your competition, which is what SEO is all about. (SEO stands for search engine optimization, or optimizing your site to rank higher in search engines when a user searches for you.) Having a well-designed site can also help improve your SEO ranking (where Google places your site in search results, in relation to other websites). Let’s break it down.
Improved SEO Leads to Increased Leads & Conversions
Quality content is essential for a good SEO ranking, which is typically anywhere on the first page of your Google search result, but the goal is to be on the top half of the page. By publishing high quality content on your site, your ranking will improve and you’ll attract more potential customers. But what is quality content?
Quality content means the content you have on your site serves to answer a potential customer’s questions. Questions can be about your industry (ex. How can I solve my xyz problem?), your business (such as a type of service or product you provide) or a query based on location (such as xyz service near me). A great website serves to answer these questions, and it uses content marketing to do it.
For specifics about the products or services your business provides, and for location-based queries, these are easy. You want to make sure your website has a page for each service or product as well as a page for each location, whether it’s a physical location such as a service center or an area or region in which potential customers can find you (ex. Serving the southeast U.S.).
Answering customer questions can be a bit more tricky, but at Frankel this is just part of what we do. Our team does exhaustive research to determine what customers are searching for if they’re intending to find you (or businesses similar to yours). Once we know that, we’ll work to create this content in a range of formats, from websites and landing pages to blogs, resources, videos, social media posts and more. Not only will this help you rank higher in Google but it will also help you increase leads and conversions by increasing website traffic.
Types of Content Marketing
Content marketing covers a wide range of things, from blogs and website copy to videos, infographics, social media posts, images and more. Our team of content marketing specialists are the top in their fields, able to work with a wide range of content marketing services to help your business grow exponentially.
The content on your website is crucial to keeping potential customers on your site so they convert. (A conversion can mean making a purchase, signing up for an email newsletter, or something else.) The goal of this content is to keep users engaged and hungry for more. It needs to be well written, and any images, graphics and/or videos need to be compelling and help tell the brand story.
Blogging is one of the most popular types of content marketing. It’s a great way to attract more visitors to your site by allowing you to specifically answer common questions that users search. Pro tip: If your blog can answer a question in a concise way, you’ve got a greater chance at becoming the domain authority on that topic – meaning your site will literally provide the answer at the top of a Google search when someone asks the question, giving you more exposure and visibility to more potential customers. Our writers at Frankel are blog content marketing experts and can make this happen for your business.
Video content marketing is one of the most popular ways to engage your audience can draw them in, allowing you to showcase your products or services. At Frankel, our full service agency creates amazing videos with this in mind.
Great for sharing both created and found content, social media brings the content directly into the lives of your audience. As they scroll through their favorite platform, be it Facebook, Instagram, TikTok, YouTube, LinkedIn or something else (though it should be the one most relevant to your brand and content), your potential customers will see your content and be able to interact with your brand. Our social media content marketers are experts at growing engagement and driving leads, whether organically or through paid social media ads.
Email content marketing can help with a number of goals like driving traffic, generating revenue or donations, increasing brand awareness and maintaining an engaged member base. Our experts can help determine goals for your campaign and can help you grow your customer base.
Paid ads can appear on a range of platforms including social media as well as within search engines like Google. Whether you want your business to show up at the top of search results, or if you want your product, service or event to be shown to a targeted social media audience, we’ve got the team to get your paid ad content marketing off the ground.
If you’re looking for the highest quality content marketing services, contact the experts at Frankel today. We’ll work with you to create high quality content that will attract more visitors to your website and help you grow your business.