Media Planning and Strategy for BeginnersJune 7, 2021
We don’t have to tell you how important it is to get your products and services in front of your audience. To effectively target them, you have to choose the right media options. Of course, that’s easier said than done as there are countless media options available, such as pictures, podcasts, videos, movies, and other social media posts. You might also think about distributing these using email. How can you make sure your media strategy works for your company?
WHERE TO START WITH MEDIA PLANNING AND STRATEGY
If you are trying to develop a media strategy for your company, ask yourself a few questions. Who are you trying to reach? Where do they usually hang out? For example, if you are trying to target a younger crowd, you may want to think about shorter videos for their shorter attention spans (ah, kids these days!). You may also want to target specific social media platforms. On the other hand, if you are trying to target an older audience, you may want to take a slightly different approach. Just think it through. It will definitely help with your targeting strategy.
HOW TO REACH YOUR TARGET MARKET WITH MEDIA PLANNING FOR BEGINNERS
Okay, next step. You need to consider how you are going to reach your target market using your media planning strategy. For instance, you may want to develop something called the content calendar. There’s a good chance you will have multiple types of media you are trying to incorporate in your digital marketing strategy. You may have images, videos, podcasts, and movies that you need to share at various points in time. Developing a strong content calendar, allows you to figure out what type of content to share and where you are going to post it. This goes a long way toward reaching your target market effectively.
EVALUATING YOUR DIGITAL STRATEGY FOR BEGINNERS
Evaluating the efficacy of your digital marketing strategy is a must. So, again, ask a few questions. How are you going to define success? Do you want more people to contact your company? Do you want more people to respond to your email? Or, do you want people to see your content and make purchases? Think about how you are going to quantify the success of your strategy. Then, you can figure out what you are doing well, what needs to be improved, and how your digital marketing media strategy should be altered.
PUT THESE MEDIA TIPS TO USE WITH FRANKEL
If you don’t have a lot of experience with media planning (you’re probably too busy running a business!), you may be wondering how to get your strategy off the ground. That is where we can help. We are Frankel, and we know media planning inside and out. We’d be happy to lend you our expertise with media planning strategy. Contact us and let us help you develop a strong digital strategy for your company.