First step is a deep, honest look into our organization, the info, the stories, the anecdotes that reveal the heart and soul of our organization. We found that Frankel, while it started out as a media company, turned publisher, turned ad agency, was never content just placing ads, or making them, designing a new logo, or launching a website. From the first meeting with a client we have an ingrained drive to dive deeper into their business to understand what the true objectives are, what’s really going to move that business forward.
What we do for our clients may be a campaign, or a website, or a logo, but nearly always it runs deeper than that.
Sure we have account executives, brand strategists, digital specialists, creatives, developers…but at Frankel what we really have are teams of thinkers. People who can do more than their title and can add more to a project than a task on a daily schedule. People who can, yes, execute the thing that’s being asked for, but can also pick their heads up and look at the bigger picture from a business strategy perspective. Why is this important for clients? Because they can rest assured that we aren’t selling them a product based on our service lines, but instead know they are getting a business solution, not just a digital solution, or a brand solution. This meant that we were always doing more for our clients. We were providing more guidance, more leadership, more ideas, more creativity…Thus we arrived at our brand position of Time for More.