Leadership transitions have a way of exposing what was never fully systematized. When a senior leader steps down, inconsistent messaging, half‑built brand narratives, and campaign‑only thinking suddenly become visible and costly because the institution no longer has a single, authoritative voice to carry them forward. Instead, the messaging strategy is...
For years, community and technical colleges have led with a powerful value proposition: access and affordability. And for good reason. These institutions have opened doors for millions of students who might otherwise be shut out of higher education. But today’s landscape demands more. Increased competition from regional four-year universities, online...
Clarity Over Cool Every higher ed marketer wants to “connect with Gen Z.” But that phrase has become a catch-all — a vague aspiration that too often results in TikTok-for-the-sake-of-TikTok or campaigns that try too hard to be clever and end up missing the point. Here’s the truth: Gen Z...
Most colleges and universities track brand awareness. Fewer track brand health.And the difference between the two can make or break your next enrollment cycle, capital campaign, or strategic plan. Because while awareness tells you if people know your institution, brand health tells you what they think of you, why they...
Why “Close to Home” Isn’t Enough Anymore For decades, many regional universities relied on geography as their brand story. Local roots, commuter-friendly campuses, and affordability became the core of how these institutions presented themselves, especially to first-generation students and those within a drivable radius. But the landscape has changed. Students...
Why the Rules Have Changed—Again If you’re feeling like the playbook for enrollment has been rewritten every year since 2020, you’re not alone. Between shifting demographics, FAFSA chaos, and a public increasingly skeptical about the ROI of higher ed, 2025 is shaping up to be yet another unpredictable year for...
At Frankel, we lead, not just deliver, through transparent processes, proactive management, and real accountability every step of the way.
Don’t let great ideas fall flat. Learn how to spot 6 red flags and evaluate agency partners based on execution, not just a flashy pitch.
Demystifying the value of operations and project management for your business. When we talk to clients about their expectations working with a marketing agency, they often think about the end product first: launching the big campaign, redesigning the website, or breaking through the noise with more aligned content. But what...
Move beyond newsletters. Learn how higher ed institutions can build alumni relationships that fuel giving, advocacy, and enrollment impact with smart strategies.
Ditch scattershot tactics. Learn how higher ed institutions can craft precise, conversion-driven recruitment campaigns using a simple hamburger framework.
