Latest Insights

What Does Your Brand Have To Say?

August 22, 2023

The Power of Brand Voice: Developing a Unique Verbal Identity As copywriters, we have the privilege of crafting compelling content for various purposes – from website copy to captivating advertisements. But to truly make an impact and create an unforgettable brand that speaks authentically, we must dive deep into the...

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GameDay Vodka – The Winning Play

GameDay Vodka – The Winning Play

April 11, 2022

Put on your team’s colors and get your game face ready. We’re chatting with GameDay Vodka’s VP of Marketing, Charles Nieves, to learn more about the history of the company, what they’re up to now and their winning play for the future. If you aren’t already familiar with this fan...

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How Working with a Graphic Designer is Beneficial for Your Business

How Working with a Graphic Designer is Beneficial for Your Business

March 22, 2022

If you’re a business owner, then you know that having a well-designed website and marketing materials is essential to your success. You may also know that it can be difficult to create high-quality graphics yourself. This is where graphic design services come into play. A graphic design company can provide...

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The Benefits of Working with an Account Manager

The Benefits of Working with an Account Manager

March 9, 2022

Account managers are an essential part of any successful marketing team. An agency account manager, and the account management services they provide, act as a liaison between the client as well as the marketing and sales teams. They help to ensure that campaigns run smoothly and that goals are met....

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Build Brand Awareness For Your Business

Build Brand Awareness For Your Business

February 28, 2022

Brand awareness is one of the most important aspects for your brand. But what is brand identity and why does it matter? The key component of brand identity is getting your brand in front of as many people as possible, and generating interest in what you have to offer, but...

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Why is Content Marketing Important for Your Business?

Why is Content Marketing Important for Your Business?

February 18, 2022

If you’re like most business owners, you know that content marketing is important. But what are the benefits of content marketing, and what types of content should you create? In this post, we’ll answer all of those questions and take a look at how content marketing can help your business...

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Wow Frankel, you look different…

Wow Frankel, you look different…

January 20, 2022

We’ve rebranded, renamed, relocated, reidentified. But why? Because we realized that over the history of our company we have redefined what an “agency” can be.

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New Digital Marketing Trends and Changes to Look For

New Digital Marketing Trends and Changes to Look For

September 27, 2021

The digital marketing industry is always changing, adapting to consumer trends like how people shop and search online. Since the pandemic began in early 2020, consumers have accelerated their online behavior, with some studies finding eCommerce jumping ahead by 10 years in a matter of months.  With all of these...

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Knowing the Difference Between Marketing and Branding

Knowing the Difference Between Marketing and Branding

August 19, 2021

Marketing and branding are two words business owners hear a lot, whether it’s a small, local business or a large, multi-national corporation. If you’re a business owner, knowing the difference between these two will help you set goals as well as strategize and develop the tactics to push your company...

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Benefits of Working with a Digital Agency

Benefits of Working with a Digital Agency

August 4, 2021

When it comes to growing your business, having the right tools to work with makes all the difference. Whether it’s adding physical tools to help build your product or hiring more people to help deliver your service, growth requires taking that next step. But how do you grow your business...

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Why a Digital Footprint Matters for Small Businesses

Why a Digital Footprint Matters for Small Businesses

July 29, 2021

Think about the time you’ve spent online today. What did you look for? Did you find it right away? Services and products around the country are searchable on our devices at a moment’s notice, and giving customers digital access to small businesses should be the same. After all, consumers expect...

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