Key Takeaways Ask most people what AI does for marketing, and they’ll likely say one thing: AI writes stuff. Blog posts, ad copy, social captions, product descriptions. Generative content grabbed the spotlight because it’s visible, it’s fast, and it’s easy to demo. But content creation is only one slice of...
Most organizations, firms, and institutions have experienced some version of the same problem. Marketing reports look strong. Lead volume is up. Cost per lead is down. Website conversions are climbing. Acronym & Definition Guide Lead: A person who has shared contact information (like filling out a form) so your team...
Key Takeaways Audiences are better at detecting inauthenticity than many brands assume, and they are quick to respond when content feels generic, overly polished, or disconnected from a real point of view. Hookline’s 2025 AI in Content Marketing Report finds that 82.1% of Americans can spot AI-generated content some of...
For enrollment leaders, few challenges are more frustrating than watching a promising incoming class take shape on paper, only to see students opt out before move-in day. Applications remain an important enrollment metric, but they do not guarantee enrollment outcomes. Across higher education, institutions are facing a growing challenge: admitted...
Learn how social media influences higher ed reputation and why peer-led narratives now play a central role in university credibility.
Key Takeaways An estimated $124 trillion in wealth will change hands by 2048, according to Cerulli Associates, with roughly $105 trillion flowing directly to heirs. For wealth firms and financial advisors, that figure should spark both opportunity and urgency. Because while the assets transfer, the relationships very often don’t. The...
Leadership transitions have a way of exposing what was never fully systematized. When a senior leader steps down, inconsistent messaging, half‑built brand narratives, and campaign‑only thinking suddenly become visible and costly because the institution no longer has a single, authoritative voice to carry them forward. Instead, the messaging strategy is...
Most teams hit capacity strain not because something breaks at the individual level, but because their systems were not built to absorb growth. More clients, more channels, more urgent requests, and suddenly the model that worked at one size starts buckling at another. We’ve seen it, and it’s exactly why...
Advancement teams are in constant motion, working to build and sustain meaningful alumni engagement. Institutions invest heavily in newsletters, events, campaigns, and platforms, yet often find that participation levels off over time. It’s not for lack of effort, or even access. More often, it’s a question of alignment: how closely...
Only 29% of rural young adults are enrolled in higher education, 19 percentage points lower than their urban peers. That’s not a pipeline problem. It’s an opportunity your institution is almost certainly missing. For enrollment leaders watching demographic projections with growing concern, rural students represent one of the largest underserved...
“Is college worth it?” “Are universities being honest about costs and outcomes?” “Can I believe what this school promises?” Trust is currency in the higher ed landscape, and it’s still in short supply. For decades, colleges and universities could rely on prestige, tradition, or word of mouth to speak for...
