Brand awareness is one of the most important aspects for your brand. But what is brand identity and why does it matter? The key component of brand identity is getting your brand in front of as many people as possible, and generating interest in what you have to offer, but in a memorable way. There are many ways to do this, but one of the most effective is through digital advertising. After all, most Americans spend most of their waking hours on or around their digital devices so this is where they’re more likely to see your brand and interact with it. Read on to learn just what brand identity is and how it can benefit your business. You’ll also learn how a branding agency can help you create an effective branding strategy for your business.

What is Brand Awareness? 

Brand awareness refers to how well your customers recognize and remember you. The more recognition your brand has over a competitor, such as your logo, design patterns and colors, the more likely it is that your audience is familiar with your business. 

What is Brand Identity? 

Brand identity differs from brand awareness. If brand awareness focuses on the consumer’s ability to recognize and remember your brand, brand identity are the elements that portray your company to the consumer. These elements include things like your brand’s name (whether it’s the same as your company name or that of an individual product or service), tagline, logo, colors, graphics, voice and more. 

The Benefits of Brand Awareness in the Digital World

Digital marketing is a huge part of the marketing world, and this will only continue to grow as consumers spend more and more time on their digital devices. From using a range of social media platforms to information gathering in search engines, searching for local needs like services and restaurants, and even streaming music, podcasts and TV, most consumers spend a lot of time online. 

Advertising on digital platforms has been around as long as the technology, and consumers expect to be able to not only find a brand’s digital presence, such as their website or social media pages, but they also expect to be able to interact with them. Having a digital-first approach to brand awareness and brand identity is crucial because it can achieve the following: 

• Increase familiarity with the brand. 
• Heighten word-of-mouth marketing. 
• Increase sales or other conversions. 

How Can a Branding Agency Help to Grow Your Brand Awareness?

Working with a digital marketing agency that specializes in brand strategy will help in both creating a brand identity as well as building brand awareness. The experts at Frankel stay up to date on all of the exciting trends and have helped a myriad of businesses and brands either start from the beginning or cultivate a rebrand. How do we do it? Let’s find out. 

Developing Brand Identity

If your brand does not have a brand identity, or if you’re thinking about a rebrand, our brand identity design team is up for the job. From your brand logo to its color scheme, voice, tone, personality, tagline, typeface and more, we’ll work with you to develop a cohesive brand identity you’ll love showing off. 

Partner with Related Brands for a Guest Blog

Guest blogs are an engaging way to partner with a brand that’s related to yours in some way. It can generate interest for both brands, linking the two in consumers’ minds. Not only does this help combine the reach of both brands, but it also helps to build trust in your brand when paired with an already identifiable and trustworthy brand. At Frankel, our brand strategy team knows how to make these connections and get the partnership rolling.

Create Sharable and Compelling Infographics

Infographics are a great way to share your brand’s story with consumers, especially if they’re accessible on your brand’s social media platforms. Our brand identity design experts are well versed in creating compelling infographics that help you drive more targeted traffic back towards your site so you can get your message heard.

Optimize for SEO

Knowing your audience will help your advertising agency to optimize your website, and its individual pages, so they rank higher in search engines. This is done by building content around keywords that users type when they’re looking at other brands similar as well as optimizing meta titles and descriptions so that Google places them higher within its ranking system. Once optimized, users will easily find you when searching for related keywords or queries within search engines. 

Make the Most of Word-of-Mouth Marketing

The power of word-of mouth recommendations can’t be underestimated. Make sure you’re getting the most out of it by working with your digital marketing team to create a referral program that rewards both customers and new users who bring in friends to your brand.

Develop Your Social Media Channels

The best way to grow your follower base is by creating high quality content that will appeal and engage with people. There are many ways to do this, from creating contests to encouraging users to tag posts with a specialized hashtag — the possibilities are endless. Your brand marketing team can help with all of it. At Frankel, we’ve always got our efforts focused on growing audience engagement and your follower base.

Start a Podcast

Developing a regular podcast allows you to promote your brand’s voice on your terms. Your brand strategists will make sure the content you create aligns with what makes sense for your brand. Guests on your show can help spread the word of your brand before, during and after recording and release, giving listeners something to look forward to. 

Free Giveaways

Giveaways are an exciting way to get your brand out there and draw in new customers. From free samples of food to trial subscriptions, giving your audience something they’ll love will keep them coming back for more. Get it right with the help of our digital marketing and branding strategy team. We’ll work with you to develop a giveaway that accentuates your brand and gets your audience talking in positive ways. 

Marketing is essential to any successful business, and the right marketing agency can have a huge impact on your bottom line. At Frankel, we specialize in digital strategies and branding to make sure our clients get maximum exposure through effective advertising techniques while still being able to maintain control over their brand. Let’s talk!