Key Takeaways For higher ed teams, retention can feel like a number you’re constantly chasing. It’s a signal watched by prospective students and their families, ranking bodies, accreditors, and your own leadership. When the number dips, the pressure lands squarely on the people responsible for tracking and improving it, often...
Key Takeaways Every important business or marketing decision begins with questions. Who are we trying to reach? What do they value? How do they see our brand? Where are we strongest? Where is there room to grow? Which direction will give us the greatest opportunity? Good marketing research helps answer...
Key Takeaways Think about the last time your alumni email open rates took a noticeable dip. It probably wasn’t because thousands of graduates suddenly stopped caring about their alma mater. More likely, they had learned what to expect from your communications, whether it was another general update, another fundraising appeal,...
Learn how social media influences higher ed reputation and why peer-led narratives now play a central role in university credibility.
