Latest Insights

Alumni Engagement in Higher Education is More Than Fundraising

October 6, 2026

Key Takeaways Your advancement office doesn’t need to be told that alumni are central to its future. By almost any measure, institutions have gotten good at the alumni relationship they’ve chosen to optimize—giving. And it shows. In FY2025, alumni accounted for 23.2% of all funds raised by colleges and universities,...

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Media Planning and Strategy for Beginners

Media Planning and Strategy for Beginners

June 7, 2021

We don’t have to tell you how important it is to get your products and services in front of your audience. To effectively target them, you have to choose the right media options. Of course, that’s easier said than done as there are countless media options available, such as pictures,...

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