Why Colleges Need Their Own Brand Within a University
March 11, 2025
Learn why colleges need distinct branding within a university to attract students, faculty and funding while strengthening the institution's brand.
A Solid Brand is a Win for Financial Advisors
June 13, 2024
Whether you’re a financial advisor, a bakery owner or the head of a Fortune 500 company, developing and maintaining a strong professional brand is vital for achieving success and earning the trust of clients in your industry. Your brand serves as a crucial tool for communicating your expertise, values, and commitment to excellence.
What Does Your Brand Have To Say?
August 22, 2023
The Power of Brand Voice: Developing a Unique Verbal Identity As copywriters, we have the privilege of crafting compelling content for various purposes – from website copy to captivating advertisements. But to truly make an impact and create an unforgettable brand that speaks authentically, we must dive deep into the...
Kick-A$$ Events Helps You Shine!
June 24, 2022
No other form of marketing can compete with an event. Not an Instagram quiz. Not a TikTok video. Not even a Super Bowl commercial. At an in-person event, you can surround your audience with sights, sounds, and experiences that promote your brand and leave a long-lasting impression that’ll boost your...
Everything a Creative Agency Can Do for Your Business
May 12, 2022
In the business world, marketing is crucial for success. However, many business owners often don’t have time to focus on their own marketing. That’s where a creative agency comes in. Scratch that – that’s where Frankel comes in. As a creative agency, we can help with everything from brand strategy...
Build Brand Awareness For Your Business
February 28, 2022
Brand awareness is one of the most important aspects for your brand. But what is brand identity and why does it matter? The key component of brand identity is getting your brand in front of as many people as possible, and generating interest in what you have to offer, but...
Knowing the Difference Between Marketing and Branding
August 19, 2021
Marketing and branding are two words business owners hear a lot, whether it’s a small, local business or a large, multi-national corporation. If you’re a business owner, knowing the difference between these two will help you set goals as well as strategize and develop the tactics to push your company...