Should higher ed institutions welcome generative AI into their domain with open arms, or approach it with caution? How can these “technological aides” actually be used in ways that are responsible and ethical? These are questions many institutional leaders are asking right now. Some professionals are raving about the benefits...
Clarity Over Cool Every higher ed marketer wants to “connect with Gen Z.” But that phrase has become a catch-all — a vague aspiration that too often results in TikTok-for-the-sake-of-TikTok or campaigns that try too hard to be clever and end up missing the point. Here’s the truth: Gen Z...
For years, community and technical colleges have led with a powerful value proposition: access and affordability. And for good reason. These institutions have opened doors for millions of students who might otherwise be shut out of higher education. But today’s landscape demands more. Increased competition from regional four-year universities, online...
Most colleges and universities track brand awareness. Fewer track brand health.And the difference between the two can make or break your next enrollment cycle, capital campaign, or strategic plan. Because while awareness tells you if people know your institution, brand health tells you what they think of you, why they...
Ditch scattershot tactics. Learn how higher ed institutions can craft precise, conversion-driven recruitment campaigns using a simple hamburger framework.
Explore effective higher education marketing strategies beyond traditional advertising. Learn what truly moves the needle for student engagement and enrollment.
Discover actionable strategies to improve market position as a university in an increasingly competitive landscape by enhancing differentiation and brand perception.
We understand how competitive it is out there. And being first to market can be a big advantage for companies. But rushing to get your marketing efforts out isn’t the best way to connect with customers and grow your business. Gaining insights before launching a campaign is immensely valuable and...
Account managers are an essential part of any successful marketing team. An agency account manager, and the account management services they provide, act as a liaison between the client as well as the marketing and sales teams. They help to ensure that campaigns run smoothly and that goals are met....
