Explore effective higher education marketing strategies beyond traditional advertising. Learn what truly moves the needle for student engagement and enrollment.
It’s a common question amongst our clients as well as ourselves when we’re hiring out of this demographic. Our director of talent Alana Christou was asked to put thoughts together for an article published here, where she and other professionals shared their advice for engaging with GenZ. In addition to...
No other form of marketing can compete with an event. Not an Instagram quiz. Not a TikTok video. Not even a Super Bowl commercial. At an in-person event, you can surround your audience with sights, sounds, and experiences that promote your brand and leave a long-lasting impression that’ll boost your...
Your website is often the first impression your business makes on potential customers. Ensuring it’s well designed, easy to navigate, and accurately represents your business and its products or services is crucial. Not only does your website help you attract more customers and get more leads, but visitors to your...
When it comes to marketing your business, there are a lot of different tactics you can use. One increasingly popular option is blog content marketing, meaning creating a regular blog for your business. But what are the benefits of blogging for your business? And how can you make sure that...
In the business world, marketing is crucial for success. However, many business owners often don’t have time to focus on their own marketing. That’s where a creative agency comes in. Scratch that – that’s where Frankel comes in. As a creative agency, we can help with everything from brand strategy...
Public relations services can be a great way to help promote your business and connect with your customers. By creating a positive image of your company, PR and your PR agency can help you build brand awareness and achieve your marketing goals. There are many different ways to get involved...
Social media is one of the most versatile and powerful ways to get your brand or business in front of your audience. Not only that, but it lets you speak directly to them, which is what today’s consumer expects. Through a combination of organic and paid social media on platforms...
Put on your team’s colors and get your game face ready. We’re chatting with GameDay Vodka’s VP of Marketing, Charles Nieves, to learn more about the history of the company, what they’re up to now and their winning play for the future. If you aren’t already familiar with this fan...
If you’re a business owner, then you know that having a well-designed website and marketing materials is essential to your success. You may also know that it can be difficult to create high-quality graphics yourself. This is where graphic design services come into play. A graphic design company can provide...
Account managers are an essential part of any successful marketing team. An agency account manager, and the account management services they provide, act as a liaison between the client as well as the marketing and sales teams. They help to ensure that campaigns run smoothly and that goals are met....
