Key Takeaways Ask most people what AI does for marketing, and they’ll likely say one thing: AI writes stuff. Blog posts, ad copy, social captions, product descriptions. Generative content grabbed the spotlight because it’s visible, it’s fast, and it’s easy to demo. But content creation is only one slice of...
Key Takeaways Alumni fundraising didn’t always start as a transaction but as a response to a need. It can be traced back to Yale in the late 1800s, when one of the country’s leading institutions found itself under incredible financial strain, to the point that the university president donated his...
Most organizations, firms, and institutions have experienced some version of the same problem. Marketing reports look strong. Lead volume is up. Cost per lead is down. Website conversions are climbing. Acronym & Definition Guide Lead: A person who has shared contact information (like filling out a form) so your team...
Key Takeaways Audiences are better at detecting inauthenticity than many brands assume, and they are quick to respond when content feels generic, overly polished, or disconnected from a real point of view. Hookline’s 2025 AI in Content Marketing Report finds that 82.1% of Americans can spot AI-generated content some of...
Unexpected changes are inevitable—but strong project scoping keeps work on track. Learn how clear scope definition can guide teams through leadership shifts, timeline changes, and more.
At Frankel, we lead, not just deliver, through transparent processes, proactive management, and real accountability every step of the way.
Don’t let great ideas fall flat. Learn how to spot 6 red flags and evaluate agency partners based on execution, not just a flashy pitch.
Redesigning your higher ed website? Explore seven key factors to enhance user experience, engagement and functionality.
10 Ways to Spot a Higher Education Marketing Agency Is Worth the Investment. 4,000 degree-granting institutions are competing for the attention of students, but how should they choose their marketing partners?
Mastering Financial Advisor Lead Generation: Strategies to Bring in High-Quality Leads
