6 Ways a Marketing Plan Leads to Better Results
Unexpected changes are inevitable—but strong project scoping keeps work on track. Learn how clear scope definition can guide teams through leadership shifts, timeline changes, and more.
Unexpected changes are inevitable—but strong project scoping keeps work on track. Learn how clear scope definition can guide teams through leadership shifts, timeline changes, and more.
Unexpected changes are inevitable—but strong project scoping keeps work on track. Learn how clear scope definition can guide teams through leadership shifts, timeline changes, and more.
For years, community and technical colleges have led with a powerful value proposition: access and affordability. And for good reason. These institutions have opened doors for millions of students who might otherwise be shut out of higher education. But today’s landscape demands more. Increased competition from regional four-year universities, online...
At Frankel, we lead, not just deliver, through transparent processes, proactive management, and real accountability every step of the way.
Don’t let great ideas fall flat. Learn how to spot 6 red flags and evaluate agency partners based on execution, not just a flashy pitch.
Demystifying the value of operations and project management for your business. When we talk to clients about their expectations working with a marketing agency, they often think about the end product first: launching the big campaign, redesigning the website, or breaking through the noise with more aligned content. But what...
Move beyond newsletters. Learn how higher ed institutions can build alumni relationships that fuel giving, advocacy, and enrollment impact with smart strategies.
Ditch scattershot tactics. Learn how higher ed institutions can craft precise, conversion-driven recruitment campaigns using a simple hamburger framework.
Explore effective higher education marketing strategies beyond traditional advertising. Learn what truly moves the needle for student engagement and enrollment.
Discover actionable strategies to improve market position as a university in an increasingly competitive landscape by enhancing differentiation and brand perception.
Learn why colleges need distinct branding within a university to attract students, faculty and funding while strengthening the institution's brand.