the work

Our work isn't just creative. about looking pretty or winning prestigious industry awards. (Although, we’ve won plenty of them.) Our work is meant to do more. It’s about helping our clients, no matter how large or small their budgets, boost their sales, not our egos. Sure our campaigns are memorable, our collateral gets opened and our videos grab attention. But before we put cursor to pixel, we creatively plot the course, mine the truths that resonate and find unique ways to get the message out. The bottom line is, from the very beginning to the final execution, we’re always
Trucking

Moving Nextran Forward 18 Wheels At A Time

Brand Development, Strategic Planning
Accounting & Business Advisory Firm

Diverse Ideas for a Diverse Group of Experts.

Brand Development, Research and Discovery, Strategic Planning
Higher Education

Challenge What's Accepted And Move Up the Ranks

Research and Discovery, Strategic Planning

Avera & Smith

Avera & Smith

By The Numbers - General

When it comes to results, Avera & Smith’s numbers speak for themselves. This video put in hard facts the success the law firm has had for their clients against the backdrop of their longstanding service to the Gainesville community.

Don't Hire Avera

A satirical view of Avera’s reputation from the point of view of insurance adjusters, who would really rather you not hire the prowess of Avera & Smith to represent your worker’s comp case. Frankel concepted, produced, shot and edited this :30 spot.

Open Road 2022

Open Road 2022

Story concepting, design, writing, publishing for Nextran’s bi-annual magazine. The Spring 2022 issue featured the recent growth of the company, their new locations, and the people who keep them moving forward.

 

James Moore

James Moore

James Moore is a professional accounting and consulting firm with lots of personality. We developed a new brand complete with logo, tone of voice and design elements that brought it to life. See the featured project here

 

Florida Veterinary Medical Association

Florida Veterinary Medical Association

Dedicated to the Dedicated

As Florida’s premier association for veterinary medical professionals, the FVMA is dedicated to the support and advocacy for those who are dedicated to the care of our animals. We revitalized their brand to strengthen the connection between their affiliate brands and constituents with a rebrand, anthem video and new website.

 

UF Coaches Booklet

With the end of the 2021 Football Season the University of Florida decided to go on the hunt for a new Head Coach. UF came to us with a tight deadline, so we rolled up our sleeves and built a kickass recruiting booklet to show off just what Gator Football is all about.

Facilities Plan

The University of Florida has some long terms plans, like 10-20 years out, We showed off what those plans entail for the newest facilities coming available to UF Coaching Staff.

 

By The Stats

When you talk sports, you inevitably talk about stats. So we put the numbers up front as they are nothing too scoff at with Florida’s long standing athletic history.

 

Aspiria

Aspiria

When Occidental Management asked us to partner on the gargantuan task of reimagining the former Sprint Campus headquarters in Overland Park, Kansas, we knew an aspirational rebrand was crucial to its success. Beginning with a renaming effort all they way through a new brand we worked to establish the property as a premier destination for companies and residents whose ambition knows no bounds. This work took home Silver, Graphis Design Annual 2022, and got us fired, but that’s another story.

Logo

The brand identity system offered flexibility and a dynamic usage for the logomark, all built around the strength of a multifaceted skyward-pointing triangle.

 

Leasing Support

A leasing brochure was developed to introduce prospective tenants to the project.

 

Field Guide

Brochure introducing the new brand to internal and external audiences.

Unique opportunities were found to apply the brand identity around campus to solidify the new name and logo.

 

Prime & Pearl

Prime & Pearl

An upscale, yet eccentric steakhouse with the best cuts, the freshest shellfish and creative cocktails, Prime and Pearl is built around unexpected pairings. We crafted an equally unique and memorable brand with enough quirk and sophistication to keep diners’ curiosity piqued.

 
 

Food Photography

 

Website Design

Spurrier's Gridiron Grille

Spurrier's Gridiron Grille

We played a major role in bringing legendary UF Gator football coach Steve Spurrier’s restaurant to life,
from finding the operating partner to designing the wallpaper, we carried it all across the line to launch.
There’s private dining, outdoor patio space, a killer menu, and a huge rooftop bar called Visors.
It’s truly a space fit for a Heisman.

Gridiron Football Menus

Collateral

 

Career Displays

 

Lifestyle photography

Food Photography

 

Rapid Genomics

Rapid Genomics

Rapid Genomics is at the forefront of genomic analysis helping companies across a broad range of industries create better outcomes for mankind. We created a unified brand identity to wrap the parent brand as well as their line of products and applications into a cohesive visual system across all communications.

 

Print Collateral

 

Website Design

UF Online

UF Online

UF Online Dariel's Story

To help the University of Florida Online with student recruitment efforts, we created a video featuring one of their top graduates. His incredible story led to an engaging and inspiring video.

Florida Georgia 5K

Florida Georgia 5K

Two of the biggest collegiate athletic associations team up to take their rivalry off the field and into the streets. We put together a hype video to drive registration for the first the annual 5k fun run that took place ahead of the highly anticipated Florida/Georgia game weekend, one of the greatest college football rivalries of all time. Then pushed the video out on both teams social accounts and in stadiums in the lead up to the big game.


ph: 352.331.5558
5001 Celebration Pointe Ave
Ste 520
Gainesville, FL 32608