Challenge What's Accepted And Move Up the Ranks

We all know veterinarians as pet doctors. But as our research uncovered, UF vets also help protect our food supply and develop treatments in animals that translate to humans. Their eagerness to take on any challenge and question what’s accepted inspired the brand position: Challenge Accepted.

To dive deeper into the UF Vet Med story, we created 3 videos that explored Challenge Accepted through the lenses of research, patient care and student education.

Not only did the campaign achieve its goal of increasing the college’s ranking, it also helped with student and faculty recruiting, as well as engagement with key donors and thousands of alumni.