Challenge What's Accepted And Move Up the Ranks
University of Florida College of Veterinary Medicine
The University of Florida College of Veterinary Medicine has some of the finest researchers, resources and educators in the country. However, its national ranking wasn’t quite reflecting that. It was our job to rebrand the college and tell their story in a way that would help them crack the top-10 ranking of veterinary school in the nation.
Of course, we set out to do a little more than just that.
Primary Research →
Brand Strategy →
Brand Identity →
Strategic Narrative →
Internal Communications →
Channel Communications →
Digital Marketing →
Video Production →
Print Advertising →
Speech Writing →
We concepted and produced an anthem video introducing the new Challenge Accepted brand position. It connected with donors, alumni and peer institution. It also garnered international marketing accolades, recognition from the American Association of Veterinary Medicine Colleges and was nominated for an Emmy Award.
— James Lloyd : Former Dean University of Florida College of Veterinary MedicineNot only did Frankel help us reach our ambitious goal, they instilled pride in the college.