the work

Hype Video

Dynamic and visually engaging Synergy promotional videos play a critical role in generating awareness and excitement within the financial services industry. Produced in-house, these videos showcase our team’s full range of capabilities, including graphic design, animation, editing, and music composition. Below is our latest video created for Synergy 25.

Presentation Design

While each speaker’s presentation is unique, placing it within a cohesive visual framework that reflects the conference theme enhances the overall audience experience. To support this, our team develops a consistent presentation structure and designs custom graphics each year, ensuring visual continuity and reinforcing the event’s core messaging.

Research & Discovery

To build a brand, we need to know the ins and outs. We began by setting specific, measurable goals and identifying the key questions our research needed to answer when interviewing Franciscan Square’s leadership. What we discovered was a deep sense of community pride rooted in the Square—one that’s forward-looking, family-centered and full of potential.

Competitive Benchmarking

We conducted a competitive audit of similar developments near Steubenville, analyzing websites, messaging and design to uncover gaps and opportunities. Our audit extended to social media as well, evaluating content strategies, platform choice, audience engagement and overall brand presence. This allowed us to make data-driven recommendations for enhancing visibility and encouraging a stronger community.

Bringing Joy to Everyone Who Visits

Verbal Identity

How a brand looks is equally important to how the brand speaks about itself. Taking our insight from the discovery phase, we created a verbal identity that captured the Square’s energy and sense of belonging. This included defining the brand’s purpose, positioning and messaging pillars, along with five brand tones mapped across four primary audience groups. We found that coming to the Square is a treat for everyone, and it should be reflected in the brand’s voice.

Visual Identity

While the logo was already established, we built upon it with a comprehensive visual identity guide. We established primary and alternate color palettes, curated photography guidelines (action, detail and architectural) and developed visual patterns to reinforce the brand experience.

Branding Applications

To bring the brand to life, we showcased how the verbal and visual identity would apply across real-world touchpoints, from web landing pages and social ads to banner signage and a leasing one-sheeter.

Fully Branded, Ready to Be Seen

A website is one huge culmination of brand development, with a mixture of digital strategy. Initially, we recognized a major SEO opportunity. Competitor keyword saturation was low, leaving the door open for Franciscan Square to rise in the ranks.

We conducted a full SWOT analysis and used it to guide our website build, from structure and content strategy to SEO-focused design and branding integration.

The result: a website that not only looked the part, but performed like it too.

First, we started with deep-dive discovery conversations with the founders. Seeking to understand their vision for now and into the future as well as their real-business needs. 

Then, we did our research. Our initial phase involved a thorough audit of the competitive landscape to identify opportunities for differentiation. This included conducting primary research with key target audiences, gathering both qualitative insights and quantitative data. This research allowed us to pinpoint specific areas where the client could effectively address unmet needs within the market. 

We also looked at how competitors communicated with their audiences across platforms. This analysis revealed opportunities to strategically position our client as an advisor for first-time investors (a positioning that others were not leaning into), develop unique messaging that wouldn’t use industry jargon, and build a distinct brand identity that would resonate with the introductory audiences.

The strategy was to create a brand that first-time investors would feel safe with and feel comfortable asking questions. An advisory that felt professional, yet accessible.

As the front door to the business, the website brought the brand’s identity to life. We designed the website and helped to bring this core piece of collateral to life, working seamlessly within a regulated industry. And explaining Portico’s services in a way anyone could understand, something that others in the space just weren’t doing.

Research & Discovery

We began by listening. Through in-depth interviews with PHCC, we got a sense of what RiversEdge really meant to them—and what it could mean to the city of Jacksonville. We then took that intel to the digital landscape, auditing social media, conducting a competitive analysis and taking a deep dive into mixed-use development trends.

Why choose to work in an office when remote is the norm? Why mix living, dining and culture in one place? Because proximity breeds innovation. Because connection matters. These are the questions we anticipated—and answered—throughout the brand development, microsite and further PR-related work.

Defining Life on the St. Johns

Through research and discovery, we understood that RiversEdge was designed to be more than real estate. It was designed as a destination that the people of Jacksonville had been waiting for. It was meant to be a lively walkable neighborhood with sweeping river views, public art, riverfront shops, restaurants and to help promote health-forward living.

From that vision, we built a full brand platform:

• Clear positioning and values
• Compelling brand story and tones of voice
• Messaging architecture for long-term use
• Visual identity that reflects the vibrance of this waterfront location

The brand board acts as an overview of the visuals, voice and feel of the brand that inspires future marketing collateral. It also gives PHCC and partners everything they need to stay on-brand from now through future marketing decisions.

Letting “The Pearl” Shine

At the heart of RiversEdge is The Pearl, a striking 50-foot sculpture by artist Marc Fornes of THEVERYMANY. We used this centerpiece as the inspiration for the logo, incorporating soft curves and fluid forms to echo both the art and the movement of the St. Johns River. The wordmark flows like water, nodding to the energy and motion of life at the edge of the river.

Microsite

We built a microsite to serve as the central hub for all things RiversEdge, where developers, residents or anyone curious about what’s coming to the riverfront could gain more information. The site tells the story of what life looks like at RiversEdge, highlighting key project details. It also invites visitors to request the full vision book, another piece of marketing collateral we created that gives a transparent overview and outlook on the future of the project.

Research Audits, Focus Groups, & Surveys
We began with a full brand audit, including primary and secondary research, stakeholder interviews, and competitive analysis. This uncovered gaps in perception, highlighted key differentiators, and clarified UGA CVM’s short- and long-term goals.Through surveys and focus groups with students, alumni, faculty, donors, and referring veterinarians, we gauged how UGA CVM was perceived—and how it needed to evolve. These insights anchored our creative and messaging strategy.

Brand Identity Redefined
We established a new verbal and visual identity that aligned with the UGA master brand but gave CVM its own voice. This included:

• Updated brand narrative and positioning
• Messaging pillars and personality
• Visual assets: typography, imagery, color palette, and art direction
• A comprehensive brand board to guide implementation

From Strategy to Campaign
We activated the brand across a multi-channel awareness campaign designed to meet audiences where they are. Deliverables included:

• Digital ads and organic social content
• Targeted emails and direct mail
• Print ads focused on student recruitment and research leadership

To elevate UGA’s national academic reputation, we developed a two-pronged approach.

Prong one: Develop a reputation and awareness campaign focused on UGA’s most impressive stats and accomplishments. This effort helped raise visibility and reinforce UGA’s standing as a leading public university.

Prong two: Further define UGA as a university of academic leadership by showcasing UGA’s impressive faculty and thought leaders. Running during the summer and fall, this campaign highlighted the people behind the numbers. The stories were told by the professors, researchers, scholars and innovators themselves, which brought authenticity and authority to the campaign.

Tactics

We used a highly targeted approach that reached universities beyond UGA’s well-established Southeastern footprint. This included a range of digital efforts targeting the broader higher education landscape.

Creative

While UGA has some impressive stats, we decided to tell the stories behind the numbers. The most compelling centered on the successful efforts of UGA researchers, students and alumni. Their dedication to making a difference in the world inspired us to create a unique look and tone of voice to capture our audience’s attention.

Chronicle of Higher Education Print Ads

A weekly publication, the Chronicle of Higher Education is required reading for university leaders. We ran several print ads highlighting the UGA faculty members and their stories of impact.

Social Ads

The campaign also featured ads running on Meta platforms and LinkedIn.

Landing Page

We developed a website that served as the landing pages for all the assets. Here, we told the stories in full detail and gave the site itself a contemporary look.

Spreading the Word

The campaign included several touchpoints, yet highly targeted to our main audience. Our display, native and social ads succinctly and effectively communicated KSU’s impact.

A direct mail piece, which highlights several accolades, and a print ad in the Chronicle of Higher Education expanded the campaign outside of the digital space.

We also launched an email campaign where we shared a little more about the story behind the accolade.

Through in-depth discovery, Frankel helped to find the essence of who they wanted to be for their clients. They saw themselves as guides, helping people find their purpose and their passion—their ‘true north’. And much like people have used stars to find their place and chart their way, the firm looks to help clients navigate challenges and steer them towards opportunities. Committed to making an impact in the lives of their clients and their community, Frankel created a name and unique qualifier that speaks to both aspects of their mission: TrueNorth Wealth & Impact.

Leaning into the idea of TrueNorth as a guide and navigator for clients, the brand identity prominently features a star in all versions of the logo. The primary version sets the full name atop a solid horizontal bar—referencing the sturdy foundation of the brand’s approach—with the Impact & Wealth qualifier underneath. An abbreviated variation of the logo pairs the star with the letter N, giving a nod to the name, and a shortened version of the horizontal bar. A brand palette of rich, calming earth tones allows the logo to be used in a variety of placements.

The first piece is distilling that big idea into a single, ownable statement. Something that serves as the true north (pun intended) for the brand:

A future built with purpose.

This statement carries many meanings. “Future” speaks to the wealth planning we provide. “Built” conveys the many pieces taken into consideration by all parties. “Purpose” is layered with the goals, passions, and the individual purpose of each client.

Concept Companies is a real estate developer that takes on some of the most imaginative and future-thinking projects. They came to us because they needed their new website to represent the truly unique approach of their organization.

We went through our full process to develop their new website: benchmarking, SEO strategy, funnel strategy, wireframing, content development, design and development.

This drip campaign engaged applicants by sending them more information about the programs, its accomplishments and  students’ stories. Marketing 101: When we create content, offer some value to your audience, don’t just make ask after ask.

James Moore is a professional accounting and consulting firm with lots of personality. We developed a new brand complete with logo, tone of voice and design elements that brought it to life. See the featured project here.

There’s always a need for people within the community to adopt cats and dogs. But how do we move them to action? With this heavily digital campaign, we approached the need from a few directions. Pets bring a lot of fun into our lives, they also provide much needed emotional support, but it’s also important to find a pet that matches your lifestyle – we covered it all.

It would be an understatement to say that pets provide us with much needed love and support. Their presence can make all the difference. Adoption isn’t just about caring for a pet, sometimes they take care of you, too.

A playful way to personalize the adoption process – we created ads to match up potential adopters with pets.

With the end of the 2021 Football Season the University of Florida decided to go on the hunt for a new Head Coach. UF came to us with a tight deadline, so we rolled up our sleeves and built a kickass recruiting booklet to show off just what Gator Football is all about.

The University of Florida has some long terms plans, like 10-20 years out, We showed off what those plans entail for the newest facilities coming available to UF Coaching Staff.

When you talk sports, you inevitably talk about stats. So we put the numbers up front as they are nothing too scoff at with Florida’s long standing athletic history.

Two of the biggest collegiate athletic associations team up to take their rivalry off the field and into the streets. We put together a hype video to drive registration for the first the annual 5k fun run that took place ahead of the highly anticipated Florida/Georgia game weekend, one of the greatest college football rivalries of all time. Then pushed the video out on both teams social accounts and in stadiums in the lead up to the big game.

To help the University of Florida Online with student recruitment efforts, we created a video featuring one of their top graduates. His incredible story led to an engaging and inspiring video.

Rapid Genomics is at the forefront of genomic analysis helping companies across a broad range of industries create better outcomes for mankind. We created a unified brand identity to wrap the parent brand as well as their line of products and applications into a cohesive visual system across all communications.

We played a major role in bringing legendary UF Gator football coach Steve Spurrier’s restaurant to life,
from finding the operating partner to designing the wallpaper, we carried it all across the line to launch.
There’s private dining, outdoor patio space, a killer menu, and a huge rooftop bar called Visors.
It’s truly a space fit for a Heisman.

When it comes to results, Avera & Smith’s numbers speak for themselves. This video put in hard facts the success the law firm has had for their clients against the backdrop of their longstanding service to the Gainesville community.

A satirical view of Avera’s reputation from the point of view of insurance adjusters, who would really rather you not hire the prowess of Avera & Smith to represent your worker’s comp case. Frankel concepted, produced, shot and edited this :30 spot.

As Florida’s premier association for veterinary medical professionals, the FVMA is dedicated to the support and advocacy for those who are dedicated to the care of our animals. We revitalized their brand to strengthen the connection between their affiliate brands and constituents with a rebrand, anthem video and new website.

Bringing Visibility to a Cause That Saves the Lives of Cats & Dogs

Our full-funnel marketing approach focused on education, storytelling, and sustained digital engagement, connecting Florida Animal Friend’s purpose to pet lovers and advocates across the state.

A Design That Drives Impact

At the beginning of our partnership, we redesigned the original Florida Animal Friend specialty plate to better reflect the organization’s warmth and mission. The current plate features a puppy and kitten on a sunny Florida beach, making it an instant hit with animal lovers and helping to boost sales.

Building a Digital Home With Purpose

We developed a user-friendly, mobile-optimized website built to educate, convert, and inform. From donation flows to grant applications, everything was positioned for impact. Our SEO strategy includes continuous blog development that ranks well on relevant pet care, adoption, and grant-related searches, keeping Florida Animal Friend top of search results and top of mind.

Consistent Connection With Pet Advocates

Across platforms like Facebook and Instagram, we’ve maintained an engaging social media presence that speaks directly to pet lovers, grant recipients, and shelters. Through visuals, personal stories, and strategic messaging, we’ve grown their reach and deepened their community ties.

Targeted, Data-driven Advertising

Our paid media efforts span Meta and Google Search, focusing on two key objectives:

1. Boosting specialty plate sales
2. Increasing visibility of the grant application window among shelters and clinics

With each campaign, we not only refine targeting to maximize ROI and reach the right people at the right time, but we develop it with heart. The messaging and visuals emotionally resonate with people who deeply care about animals and who want to make a difference.

Messages That Move People

We created eye-catching billboards across Florida with one simple question: “Can We Ride With You?” 

Paired with the call-to-action “Buy a Plate. Save a Life,” the campaign reinforced how one license plate purchase could equate to an animal receiving a second chance at life.

On-the-ground Materials With Real Reach

To help animal organizations spread the word about Florida Animal Friend, we created a marketing kit. The kit includes a high-res license plate image, digital marketing materials, and printable rack cards.

The “Can We Ride With You?” rack cards exist for animal shelters, clinics, and agencies to display in public spaces. These easy-to-grab handouts help inform visitors about the importance of spay/neuter and how they can support the mission by simply choosing the right plate.

When Occidental Management asked us to partner on the gargantuan task of reimagining the former Sprint Campus headquarters in Overland Park, Kansas, we knew an aspirational rebrand was crucial to its success. Beginning with a renaming effort all they way through a new brand we worked to establish the property as a premier destination for companies and residents whose ambition knows no bounds. This work took home Silver, Graphis Design Annual 2022, and got us fired, but that’s another story.

Unique opportunities were found to apply the brand identity around campus to solidify the new name and logo.

Determining Motivations & Identifying USPs

Why choose Purvis Gray—whether as an employer or an accounting partner? To answer this, Frankel led a comprehensive discovery process. We began with stakeholder interviews to get under the hood of the brand, followed by a company-wide employee survey across Purvis Gray’s Florida offices. We also conducted in-depth competitor analysis and benchmarking.

This research revealed what truly set Purvis Gray apart: a people-first culture, long-standing client relationships, and a regional presence with deep roots. These insights became the foundation of a strategic communications plan that repositioned the firm as the go-to, reliable and community-focused leader in accounting.

Bringing the Purvis Gray Personality to Life

Though Purvis Gray had history, they lacked a unified brand voice and visual identity. Our creative approach was informed directly by employee and client insights—ensuring authenticity and long-term resonance.

Logo

We gave their logo treatment a clean, modern appeal. With two types of typography, varying font applications, and a strong color palette, we ensured that the logo reflected their professional yet earnest style.

Brand Guide

The brand guide pulls together the firm’s new identity—from the position, messaging pillars, and tone to logo usage and color palette, ensuring consistency across all locations and touchpoints.

Recruitment Brochure

Recruitment was a top priority. Using real employee feedback, we developed a brochure that reflects Purvis Gray’s new messaging and look, showcasing the culture, benefits, and opportunities in an authentic tone.

Event Collateral

We created a suite of event materials including business cards, banners, and branded tablecloths. Each was designed for consistency and memorability, whether at networking events, job fairs or community events.

Story concepting, design, writing, publishing for Nextran’s bi-annual magazine. The Spring 2023 issue featured the recent growth of the company, their new locations, and the people who keep them moving forward.