Research and Discovery

How to Recruit Rural Students to Your Institution

How to Recruit Rural Students to Your Institution

February 27, 2026

Only 29% of rural young adults are enrolled in higher education, 19 percentage points lower than their urban peers. That’s not a pipeline problem. It’s an opportunity your institution is almost certainly missing. For enrollment leaders watching demographic projections with growing concern, rural students represent one of the largest underserved...

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Need to Rethink Student Recruitment?

Need to Rethink Student Recruitment?

October 17, 2023

In the ever-evolving landscape of higher education, change is inevitable. Institutions constantly adapt to advancements in technology, discovery, and student expectations. However, a new and unprecedented challenge looms on the horizon – the enrollment cliff. As demographics shift and student preferences change, it’s imperative for universities and colleges to rethink...

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