UF/IFAS Plant Breeding
The University of Florida’s Institute of Food and Agricultural Sciences is home to one of the world’s leading Plant Breeding programs. Their PhD program gives students an edge in the field because of their ability to cultivate a variety of crops in a range of climates and learn from the scientists who are actively pushing the industry forward.
Our goal? Reach more applicants and keep them engaged through the application deadline.
This drip campaign engaged applicants by sending them more information about the programs, its accomplishments and students’ stories. Marketing 101: When we create content, offer some value to your audience, don’t just make ask after ask.