The Situation
TradePMR Synergy Conference
Each year, TradePMR, a long-standing client in the financial services industry, hosts Synergy, an annual conference designed for wealth management advisors. This three-day event features keynote presentations, interactive Q&A sessions, networking opportunities, and a range of engaging experiences.
Our team plays an integral role in bringing Synergy to life. From developing the conference theme to designing signage, producing video content, and creating a suite of branded materials, we are involved at every stage of execution.
To capture the energy and innovation at the heart of Synergy, our designers highlight the brand’s most vibrant attributes through contemporary graphics, bold color palettes, and dynamic typography. The result is an elevated, cohesive visual experience that not only energizes the event but also helps TradePMR make a strong impression on both current and prospective clients, turning Synergy into a powerful platform for new business opportunities.
What We Did:
- Theme Naming and Development
- Conference Signage
- Video Wall Graphics
- Hype Videos
- Social Ads
- Landing Pages
- Conference Swag
- Presentation Design
Approach
Synergy Theme Naming
Each conference is centered around a unique theme, which is typically inspired by a new innovation or technological advancement introduced by TradePMR over the last year. Our team carefully develops a curated list of thematic names, each accompanied by strategic rationale and key messaging points, to ensure alignment with the conference’s goals and ultimately identify the most effective option.
Implementation
Hype Video
Dynamic and visually engaging Synergy promotional videos play a critical role in generating awareness and excitement within the financial services industry. Produced in-house, these videos showcase our team’s full range of capabilities, including graphic design, animation, editing, and music composition. Below is our latest video created for Synergy 25.
Video Wall Graphics
For the main stage video wall, we design custom graphics and content to introduce speakers and programs in a way that is both engaging and refined. The objective is to enhance the audience experience with visually compelling elements that support the event’s tone without becoming distracting. This example from Synergy 25 effectively strikes that balance.
Presentation Design
While each speaker’s presentation is unique, placing it within a cohesive visual framework that reflects the conference theme enhances the overall audience experience. To support this, our team develops a consistent presentation structure and designs custom graphics each year, ensuring visual continuity and reinforcing the event’s core messaging.
Signage
The hallway leading to the main stage presents an opportunity to extend the event’s branding through a combination of floor graphics, window treatments, and banners. These visual elements are designed to be bold and impactful, reflecting Synergy’s tone to the attendees as they transition into the core event space.
