The Situation
Caring Advisors Deep in the Heart of Texas
In College Station Texas, Briaud Financial Advisors have been going above and beyond for their clients since 1986. Over the years, they have developed expertise in serving university professors and administrators, small business owners, and families with special needs.
A Brand to Match Their Mission
The common thread among each client group is a dedication to serving others, which serves as an inspiration for Briaud’s deep commitment to providing exceptional service. To fuel this mission, they asked for a comprehensive brand refresh and to create a more contemporary image that appealed to their existing clientele, and potential new clients.
: What We Did
- Brand Strategy
- Brand Development
- Logo Refinement
- Brochure + Collateral Design
- Stationery Design
Approach
Advocates, For Good
After going through the Frankel research process, we discovered a wide range of services. From helping companies reorganize, to finding healthcare benefits, to securing the future for families with special needs, Briaud stands out among their peers. We leaned into this spirit of advocacy and placed it at the center of the new brand.
Implementation
New Logo, New Look
We started by modernizing Briaud’s existing logo and updating their verbal and visual identities, which included new typefaces, color palettes and graphic standards.
Stationery Suite
Making a good first impression often starts with a sharp looking business card. We updated Briaud’s business cards and notecards to do just that.
Special Needs Brochure
Connecting with and helping families who have members with special needs is deeply personal to Briaud. So we worked closely with them to create a brochure that not only told their story, but displayed their genuine passion to advocate for their clients.
Ongoing Engagement
Now that the brand has launched, we continue our partnership with Briaud to develop new strategies and creative to help grow their business.
