The Situation
Branding to Celebrate Our Heroes
Alachua County’s Fire Rescue team has been faithfully serving our community for 50 years. When the county asked us to create an identity to celebrate their milestone, we jumped at the chance to build one worthy of our local first responders.
What We Did:
- Logo
- Theme Development
- Event Program
- Signage
- Invitation
- Save the Date
Approach
Dedication Inspired
For the county’s gala event recognizing the fire fighters and rescue teams of the past, present and future, we decided to create a logo and materials that reflected their personalities. Strong. Committed. Humble. Courageous.
Implementation
Showing Support
At the Alachua County Fire and Rescue gala, the new identity was on full display. With our event program, multiple eight-foot banners, and a special commemorative coin for every attendee, there was no doubt about how much the county cares for its bravest men and women.
Getting Results
Hundreds of people dressed to the nines attended, including local, state and national government officials. Many were very complimentary of the new branding, noting how it elevated the event, while capturing the spirit of Alachua County’s first responders.
