Your website is often the first impression your business makes on potential customers. Ensuring it’s well designed, easy to navigate, and accurately represents your business and its products or services is crucial. Not only does your website help you attract more customers and get more leads, but visitors to your site see it as a reflection of your business.

In this post, we’ll look at the top five reasons why web design is important. And if you’re in the market for professional web design services, let’s talk! From full website development services to graphic design services for existing sites and more, our team at Frankel will deliver a website you and your customers will love. 

Great Web Design Builds Trust 

In today’s competitive business landscape, a well-designed website can be the difference between success and failure. Customers trust businesses with great website design, and first impressions are everything. Most users judge your business’ credibility based on the design of your site, and if users don’t like your site they’ll stop engaging. 

A website that is clear, professional, and easy to navigate instills trust in potential customers and makes them more likely to do business with you. Because of this, it’s essential to invest in website design services that create a site that reflects positively on your company. 

Maintains Brand Consistency 

A website is an extension of your brand identity and it assists in maintaining your brand across platforms, including your site, social media, business cards, your physical office and more. Incorporating the elements you see every day, such as your logo, company colors, fonts and messaging, helps tell your story to visitors within seconds of landing on your site. If these elements aren’t consistent across channels, site visitors will quickly leave (also called ‘bouncing’) and search for a website that seems more trustworthy and reputable to them. Maintaining a brand’s consistency online means ensuring your site reflects the brand. If your site doesn’t currently match the brand, it may be a good time to pair website design services with graphic design services to bring it up to the standards that today’s consumer expects.

Helps Your SEO 

Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages like Google. While there are many ranking factors that impact SEO, website design, and the elements contained with it, are a big part of it. Things like website speed and user experience (how user-friendly your site is) impact your ranking. Sites that are mobile-friendly also rank higher since a majority of users access sites from mobile devices. Equally as important is ensuring your website accurately relays the products and/or services that your business provides and that the contact information (name, address, and phone number) is correct. 

Benefits User Experience 

Similar to building trust in your business, a great website design helps retain users on your site. Your site should be designed with the user in mind, making sure it’s easy to navigate, visually appealing, and provides the information visitors are seeking. If it’s too difficult to use, they’re not going to stick around. 

Increases Leads and/or Conversion Rate 

All of the above elements work together to get you the ultimate benefit: increased leads and/or conversion rates on products or other pre-identified conversions (like subscriber forms). Business websites that are optimized with calls to action for lead generation have a much higher rate of lead-to-sale conversion rate than those that have no calls to action. If you’re looking to increase the number of leads your website generates, professional web design services will definitely help. 

A well-designed website is the foundation of your online presence. It’s where your customers go to learn about you, what you do and how to contact you. If your website isn’t designed well, it can be difficult for users to find the information they need or understand what you do. That’s why it’s essential to work with professional web designers who understand both the art and science of designing websites that convert visitors into customers. Contact our experts at Frankel today to get started on your web design journey and see how we can help you grow your business.