— Ryan Frankel, Founder/PresidentIt doesn’t matter if you give us a million-dollar budget or a gumball and a paperclip, we’re going to maximize your resources.
Frankel didn’t start out like most other shops. We aren’t owned by a holding company. Mr. Frankel didn’t pass the agency down to today’s Frankel. We don’t have a Madison Avenue address. In fact, our founder started Frankel nearly 20 years ago with a lifetime of business experience but none inside a traditional ad agency.
And before household-name-clients like Mack Trucks and the University of Florida, our first client was a hair salon with a $500 budget that needed us to change their business overnight. We did it.
So, it’s in our DNA to work better, smarter and differently than everyone else.
what the F: is Frankel?
- strategy
- branding
- digital
+
- advocacy
- marketing
- production
Getting to know your business inside and out. Moving quickly. Leading with strategy and creativity. And delivering good value that fuels your business. That’s Frankel.
Of course, we can design a logo, write a press release, build a website, launch a digital campaign, or rebrand your organization. A lot of others can too. These things are the commodities of today’s agencies.
What we do extremely well, is identify whether the thing you called us about – you know… the logo, press release, website, digital campaign, rebrand – is really going to be the thing that moves your business forward.
Our real selling point, why we have been wildly successful for our clients for nearly 20 years, is that our entire team has a deep and diverse skill set in marketing, digital, media, communications and design – as well as business strategy – so our clients can have faith they will get a business solution rather than just an ad campaign.
Leadership
Frankel has a unique diversity of talent, here is the group that leads our more than 35 in-house experts.
We like to think of them as Swiss Army Knives or our Seal Team Six (the non-violent kind) who can handle anything and guide their teams to success for our clients. Of course, their job is a little easier because they’re quarterbacking a roster of talented experts who’ve worked together to grow some of the world’s most recognizable brands.
Ryan Frankel
President
Ryan Frankel
President
With an endless imagination, inherent skill for marketing and an intense passion for each client’s success, Ryan’s the big-picture guy with an emphasis on creating big ideas to grow great brands. In 2005, Ryan founded Frankel to give amazing minds a place to impact amazing brands. Ryan lives and breathes creativity and brand development. Using a lifetime of business experience to create campaigns, strategies and communications for a wide range of organizations including Mack Trucks, Nextran Corporation, Allied Specialty Vehicles, E-ONE, Hospital Corporation of America (HCA), University of Florida, Florida State University, Florida Gateway College and many others.
A little more: Owns more toys than FAO Schwarz.
Ashleigh Flanders
Vice President
Ashleigh Flanders
Vice President
A true Floridian (ninth-generation to be exact), Ashleigh is a proud University of Florida graduate who also holds a PhD from the University of London. She brings to the FMG team nine years of marketing and advertising management experience, with six years in the agency world. Ashleigh excels at building and maintaining a strong rapport with clients and has extensive strategic planning experience across sectors. Her work creating and executing fully-integrated campaigns designed to build memorable brands and deliver a strong return on investment has been acknowledged with multiple FPRA Image and ADDY awards. As an added perk, previous experience as a medical grant writer and event planner afford Ashleigh excellent organizational skills and strong attention to detail. She has developed and implemented marketing initiatives for the Charles Dickens Museum and worked with notable global clients including Kellogg’s, John Frieda, Facebook, Samsung, Castrol, and Glenfiddich. Ashleigh’s diverse professional experience, coupled with her strong academic background, provides a dynamic skillset.
A little more: Ashleigh is a published poet.
Alana Christou
Director of Talent & Operations
Alana Christou
Director of Talent & Operations
Alana is a two-time University of Florida grad with 15 years of experience supporting People Operations, administration, and recruitment. She’s held leadership roles with a diverse group of Gainesville-based organizations spanning tech, startups, and academia. Her time working with and growing teams has given her unique insight on what it means to have a positive employee experience, and her passion lies with people. Alana makes sure our team is supported, connected, and celebrated as they develop themselves and their work.
A little more: Alana hung out with MC Hammer at her uncle’s birthday party in 1997 (he was wearing Hammer pants)
Walton Dale
Creative Director
Walton Dale
Creative Director
Born at an early age, Walton is a true Gainesville native and UF alum. After spending time in Atlanta, L.A. and New York at agencies and in-house as a designer and art director, Walton returned to Gainesville and began working with and leading teams for international brands such as the University of Florida, UCLA, Under Armour and more within the higher ed and lifestyle industries. In 2019 Walton joined with Frankel to lead the creative department. Walton understands that organizations are just as unique as people, and their brands must reflect that. Beginning with a fundamental understanding of what makes a business special, then leveraging that truth into compelling visual storytelling, Walton brings brands, both big and small, to market with authentic and relevant creative solutions.
A little more: Walton once juggled a soccer ball 4,792 times.
TJ Aseltyne
Director of Brand Voice
TJ Aseltyne
Director of Brand Voice
Whether it was visiting an ad agency as an impressionable high schooler or watching episode after episode of Thirtysomething, TJ decided long ago that advertising was for him. A graduate of the Portfolio Center in Atlanta, Georgia, TJ has written for brands such as the Georgia Lottery, Chevrolet, Michelin Tire, the United States Postal Service, Jeep, the Washington Post, Aflac and the University of Florida. As Frankel's Director of Brand Voice, he helps craft the verbal identities of brands and produces work that’s insightful, attention-holding and bottom line altering. When he’s not figuratively juggling writing assignments, client presentations and TV shoots, he’s literally juggling oranges, lacrosse balls or anything else that’s not a chainsaw. TJ is lucky to have a wife who loves him and two daughters who are still young enough to laugh at all of his jokes.
A little more: TJ never refers to himself in the 3rd person. Unless he’s writing an agency bio about himself.
Catherine DiVeta, PMP
Director of Client Operations
Catherine DiVeta, PMP
Director of Client Operations
Catherine received her bachelor’s degree in Public Relations from the University of Florida and earned an MBA with honors from Rollins College with concentrations in marketing and leadership. After receiving her master’s, Catherine went to work for an Orlando-based agency serving as an account executive turned project manager. She has developed and implemented marketing strategies, conducted research and managed projects of all scopes for notable clients including Planet Fitness, Seacoast Bank and the University of Florida. Catherine’s diverse professional experience and strong communication and organizational skills provide the Frankel team with unique perspectives and innovative thinking to keep projects on time and on budget.
